





The Problem

They struggle because they lack:
A repeatable closing system
Structured follow-up frameworks
Consistent accountability
Strategic positioning
High-level feedback
You don’t need more scripts.
You need a system rooted in service, confidence, and clarity.
Because selling isn’t about convincing people.
It’s about leading them.
The Problem

They struggle because they lack:
A repeatable closing system
Structured follow-up frameworks
Consistent accountability
Strategic positioning
High-level feedback
You don’t need more scripts.
You need a system rooted in service, confidence, and clarity.
Because selling isn’t about convincing people.
It’s about leading them.
The Shift
Chasing transactions
Discounting to win
Talking more than listening
You Learn To:
Add value before asking
Build trust before closing
Lead conversations with confidence
Understand buyer psychology
Protect your margins
Create long-term client relationships

Sales becomes an extension of who you are — not something you perform.
The Shift

Chasing transactions
Discounting to win
Talking more than listening
You Learn To:
Add value before asking
Build trust before closing
Lead conversations with confidence
Understand buyer psychology
Protect your margins
Create long-term client relationships
Sales becomes an extension of who you are — not something you perform.
ABOUT THE PROGRAM
A 12-session live, facilitated sales experience that teaches you how to:
Recognize and adapt to buyer styles
Ask for the sale confidently
Handle objections with poise
Protect your profit margins
Build a repeatable, influence-based sales system
ABOUT THE PROGRAM
A 12-session live, facilitated sales experience that teaches you how to:
Recognize and adapt to buyer styles
Ask for the sale confidently
Handle objections with poise
Protect your profit margins
Build a repeatable, influence-based sales system
You are a business owner who wants consistent revenue
You lead a nonprofit and need stronger donor conversations
You’re in corporate sales and want to increase performance
You struggle with asking for the sale
You want to sell with integrity — not pressure
You believe relationships matter more than transactions
If you are growth-minded and ready to elevate your influence, this room is for you.
WHY THIS PROGRAM IS DIFFERENT

This program builds leaders.
It is grounded in the principles of the Maxwell Certified Team — where selling is rooted in:
service
When leadership improves, sales follow.
Included in this training:
The Maxwell Method Sales Impact Report
Each participant will complete an online assessment and receive
an 18-20 page Sales Impact Report.
In this report, each participant will learn their unique selling style, their strengths and
how to maximize them, their challenges and how to
overcome them, the keys to recognizing their prospect’s buying style and
the five-point strategy to improving sales with each of the four primary
buying styles.
WHY THIS PROGRAM IS DIFFERENT

This program builds leaders.
It is grounded in the principles of the Maxwell Certified Team — where selling is rooted in:
service
When leadership improves, sales follow.

John and Wendy are members of the Maxwell Certified Team with more than six decades of combined experience in social work, vocational counseling, nonprofit leadership, and business development.
They have built organizations that address real
human need sand foster meaningful change.
Their approach is simple:
Combine heartfelt care with practical solutions to create lasting impact.

John is a visionary Builder and dynamic Messenger.
He sees what could be — and moves boldly toward it.
With a bias toward action and a future-focused mindset, John helps individuals and organizations move from ideas to implementation. He brings clarity where confusion exists and transforms complexity into direction.
He doesn’t just teach sales.
He builds leaders.
Wendy is a steady Overseer and compassionate Coach.
She brings order to chaos and calm to complexity. With deep empathy and practical wisdom, she guides individuals through growth with patience, clarity, and strength.
Her leadership centers on relationships — building trust that lasts far beyond the classroom.
Together, they lead with both heart and strategy.


John and Wendy are members of the Maxwell Certified Team with more than six decades of combined experience in social work, vocational counseling, nonprofit leadership, and business development.
They have built organizations that address real
human need sand foster meaningful change.
Their approach is simple:
Combine heartfelt care with practical solutions to create lasting impact.

John is a visionary Builder and dynamic Messenger.
He sees what could be — and moves boldly toward it.
With a bias toward action and a future-focused mindset, John helps individuals and organizations move from ideas to implementation. He brings clarity where confusion exists and transforms complexity into direction.
He doesn’t just teach sales.
He builds leaders.

Wendy is a steady Overseer and compassionate Coach.
She brings order to chaos and calm to complexity. With deep empathy and practical wisdom, she guides individuals through growth with patience, clarity, and strength.
Her leadership centers on relationships — building trust that lasts far beyond the classroom.
Together, they lead with both heart and strategy.

Understand your personal selling style
Recognize buyer psychology instantly
Lead sales conversations with confidence
Close with clarity
Strengthen long-term client loyalty
Protect your value and pricing
You won’t just increase skill.
You’ll increase influence.
And influence increases income.

Understand your personal selling style
Recognize buyer psychology instantly
Lead sales conversations with confidence
Close with clarity
Strengthen long-term client loyalty
Protect your value and pricing
You won’t just increase skill.
You’ll increase influence.
And influence increases income.
The Next Level of Your Sales Leadership Starts Here
The difference between average sales professionals and exceptional ones is not talent.
It’s training.
It’s leadership.
It’s intentional growth.
If you’re ready to sell with confidence, lead with value, and build sustainable revenue —
The Next Level of Your Sales Leadership Starts Here
The difference between average sales professionals and exceptional ones is not talent.
It’s training.
It’s leadership.
It’s intentional growth.
If you’re ready to sell with confidence, lead with value, and build sustainable revenue —
Spots are limited to ensure meaningful interaction and coaching